FyreTV's Trademark Suit Over Amazon's Fire TV Continues

MIAMI — Amazon Inc. rolled out its new set-top box Fire TV today despite that it continues to face a lawsuit waged by adult entertainment company FyreTV over charges it allegedly appropriated its trade name.

Fyre TV, initially launched as IPTV set-top box in 2008 by Guatemalan business entrepreneur Rodrigo Franco, offers 15,000-plus adult films from more than 100 studios on web and Roku, among other third-party set-top boxes.

FyreTV's parent company, Wreal LLC, has a trademark and is registered for the “Fyre TV” mark for use in telecommunications via a set-top box  

Amazon's Fire TV, marketed primarily through Amazon.com, is "the easiest way to enjoy Netflix, Prime Instant Video, Hulu Plus, low-cost movie rentals, and much more," the company said.

Wreal, the Florida-based company behind FyreTV, said in its original complaint in April that Amazon's acts to appropriate the phonetically similar name were “knowing, deliberate and willful” and resulted in consumer confusion "in the form of reverse confusion."

FyreTV  has a trademark and is registered for the “Fyre TV” mark for use in telecommunications via a set-top box, like Amazon’s. 

“Amazon's use of the name ‘Fire TV,” which is in effect identical or substantially similar to Wreal's FyreTV and FyreTV.com marks, is without the permission, consent or authorization of Wreal,” the suit said.

“As a consequence of Amazon's actions, consumer confusion, in the form of reverse confusion has occurred, and will inevitably continue to occur, absent an injunction.

The infringement suit, filed in federal court in Miami, seeks damages, injunctive relief and attorneys fees.

Both parties are currently moving toward discovery, perhaps up to 12 months' worth.

Wreal attorneys are proposing a trial date of October 2015; Amazon proposes July 2016. The trial is estimated to last 10 days.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

New Membership Site 'Sluts Corner' Launches

R18 Entertainment has launched a new membership site, SlutsCorner.com.

Roxie Rae Relaunches Site Through XSiteAbility

Roxie Rae has relaunched her site through XSiteAbility.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

Show More