Williams Trading Co., Rock On Ink Distro Deal

LOS ANGELES — Sexual enhancement brand Rock On and veteran distributor Williams Trading Co. have inked a deal, bringing Rock On’s range of sexual vitality supplements to more retailers nationwide.

"We're pleased to support Rock On's development of this new product category, which combines sexual vitality supplements with vitamin-enriched energy drinks," Williams Trading Sales and Marketing Director Scott Dantis said.

Repping the the tagline “Sexy Is In You, Nourish It,” Rock On products are geared for “Pre-formance”—i.e., before the action between the sheets starts. Its line include pills and shot drinks that are available with gender-specific formulas containing electrolytes, essential vitamins, “nutra-boosts” and energy-lifting ingredients to improve users’ sexual experiences.

With a slew of new educational and merchandising tools for retailers set to debut at the upcoming ANME Show in Burbank, Calif., Williams Trading Co. says it is gearing up to provide its retail customers with high-impact promotional material. These items include mini-booklets, POP displays, laminated ingredients cards, posters, stickers, buttons as well as information to train staff on the benefits of the line.

The new Rock On packaging boasts a new logo in silver foil on a sleek, solid black background. The Rock On sexual vitality-boosting products includes his and her 24-count single dose Pre-Formance capsules, 12-count Rockin’ Shots and 30-count Daily supplements.

To learn more about the new Rock On sexual vitality line visit WeRockOn.com.

For Rock On sales, contact a Williams Trading Co. sales rep at 800-423-8587.