Colin Delia of Adult Date Link said the dating website grew from a humble start.
“We started with just one dating website three years ago and have expanded to 23,” Delia said. “The entire program is growing rapidly.”
According to Delia, a major factor in the company’s growth has been the attention paid to affiliates.
“We try to give our affiliates different tools than other programs offer,” Delia said. “Our geo-IP city sites concept is a good example. This is not just geo-targeted links. We actually modify the entire website so that when a visitor arrives at our site they see a localized version of the site. A tool like this gives an affiliate a reason to choose us over the competition.”
Delia said the key strategy for growing Adult Date Link is getting affiliate feedback.
“We’ve heard from a lot of affiliates that our conversions are some of the best they’ve ever seen,” he said. “We’ve heard this from webmasters who have been around for eight, nine, even 10 years, since the beginning. Once an affiliate sends us traffic, they continue sending us traffic. If we keep our affiliates happy, we’ll keep growing.”