Maxim Magazine Sues Modeling Agency 'Porn' Site

NEW YORK — Maxim Magazine is suing MaximModeling.com, an Arizona-based modeling agency site to the tune of $5 million for using its trademarked name.

According to the suit filed in Manhattan Federal Court, the site “misleadingly uses the Maxim trademark to solicit young women to pose for and/or appear in ‘softcore’ and ‘hardcore’ pornographic images and videos.”

The New York Post reported that the site — that’s now apparently been taken down — solicited “erotic assignments” and paid $500 to $1,200 per shoot.

“Maxim is an extremely strong brand,” Maxim lawyer Arthur Jacobs told The Post. “They use the name for their modeling agency and use it for a very condemnable purpose.”

Jacobs maintained that there’s no nudity in the magazine’s U.S. editions and that the modeling agency refused to stop using the Maxim brand.

But according to the site’s registrant, Eddie Coates, he never received a cease and desist letter from the mainstream laddie magazine and doubts that Maxim protects its trademark.

“There’s about 100 companies using that name,” Coates told The Post.

Coates did say that he’s sometimes asked if his operation belongs to Maxim, but tells people “no.”

Texas investor Sardar Biglari’s San Antonio-based Biglari Holdings bought the financially strapped magazine earlier this year from owner Alpha Media, for a reported sum of between $10 and $15 million.

MaximModeling.com's operators could not be reached for comment by XBIZ at post time.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Chloe Amour: Recharged, Refocused, and Ready for Real Love

These days, getting ahold of Chloe Amour on the weekend can be tough. She might ditch her phone, as was the case on a recent weekend while celebrating her birthday with family at Disneyland, riding the rides and taking in some sun.

Strike 3 Holdings Sues Meta for Pirating Vixen Media Group Content to Train AI

Vixen Media Group owner Strike 3 Holdings filed suit in federal court this week, accusing Facebook parent company Meta of copyright infringement and alleging that Meta has extensively pirated VMG content to train its artificial intelligence models.

Isabella De Laa, Cherry Candle Star in Latest From MixedX

Isabella De Laa and Cherry Candle star in the latest release from MixedX, titled “Between Us.”

Tony Sting, Adira Allure & Dominic Pacifico Headline Latest From BiPhoria

Tony Sting, Adira Allure, and Dominic Pacifico star in the latest release from BiPhoria.

Proxy Paige, Wolf King Release 'I Kissed a Trans and I Liked It'

Evil Angel has released its latest title, “I Kissed a Trans and I Liked It,” co-directed by Proxy Paige and Wolf King.

Pineapple Support, Streamate to Host 'Navigating Grief and Loss' Support Group

Pineapple Support and Streamate are hosting a free online support group to help performers cope with grief and loss.

Friday is Final AV Compliance Deadline in UK

Friday, July 25 marks U.K. media regulator Ofcom’s deadline for user-to-user services such as tube, cam and fan sites to implement its requisite “highly effective age assurance” measures for preventing minors from viewing adult content.

Elly Clutch Stars in Latest From Brazzers

2024 XMAs Female Clip Creator of the Year Elly Clutch stars with Ricky Johnson in the latest release from Brazzers, titled "Elly’s Evil Twin."

Liz Jordan Crowned Newest Vixen Angel

Vixen Media Group (VMG) has crowned Liz Jordan as its newest Vixen Angel.

AEBN Publishes Popular Searches for May, June

AEBN has released the top search terms for the months of May and June from its straight and gay theaters in all 50 states and the District of Columbia.

Show More