Male Sex Toy Purchases Skyrocket Before Major Sporting Events

SAN JOSE, Calif. — With the 2014 FIFA World Cup underway in Brazil, soccer fans are already whipped up in a collective sports-induced frenzy, that, unbeknownst to them, also effects their sexual practices.

While sex toy purchases generally equal out across the gender divide (about 50/50 between men and women), major sporting events like the World Cup precipitate an increased shift in the male direction. According to data mined by Swedish luxury sex toy brand LELO, purchases of female sex toys leading up to such events skyrockets. The proportion of male buyers balloons all the way to 72 percent, LELO says.

“Based on our data, we believe that men and women in relationships have a kind of agreement: the guy spends time with his friends to watch the big game, and in advance he sweetens the deal by buying his partner a vibe which she has chosen, or they’ve chosen together,” LELO wrote on its blog in a recent post titled, “Is Your Man Being Extra Nice To You Right Now? Here’s Why…

While it’s impossible to determine the exact cause of the spike, LELO insists that it isn’t coincidental. A more nuanced breakdown of the data shows that the effect reflects regional events. For example, before the Super Bowl the spike is specific to American men. During this year’s Champion’s league final, which included two Spanish teams, it was Spanish men in particular that were galvanized to buy.

LELO notes that it knows the consumers are intended for women because the three products that get the most “play” before game time are the GIGI 2, SORAYA and HULA Beads — three vibes designed especially for ladies.  

Ladies, as Andres Cantor would say, "GOOOOOOAAAL!!"

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

B-Vibe Spotlighted on Reviewed.com

B-Vibe has been featured in a Reviewed.com round-up of top-rated anal toys by writer Ryan Yates.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli lingerie line.

The Cowgirl Debuts 'Saddle' Sex Machine

Cowgirl has introduced its new Saddle sex machine with attachments.

XR Brands Releases 'Jock Enhancers' Collection

XR Brands has introduced its new Jock Enhancers line.

Blush Introduces 'Golden Dawn' Dildo From Avant Line

Blush has debuted the Golden Dawn dildo from its Avant Collection.

Orion Debuts 'Nodding Head' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Vibrator With a Nodding Head from its Sweet Smile line.

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Show More