TrafficJunky Announces New In-Player Zone

LUXEMBOURG — Advertising company TrafficJunky has announced that its new "in-player zone" is now open to all bidders.

Starting today,  the in-player will be available on and for both straight and gay traffic, providing advertisers with a new opportunity to reach their target audience in a highly visible location on the site for a low CPM.

TrafficJunky said the size of the ads are 300 x 250 and that light animation is permitted with a two-second minimum rotation between images; gifs and Jpegs are permitted; and maximum file size is 300 KB. Minimum bids start at 10 cents CPM

Promotional materials for tube sites won't be allowed, TrafficJunky said.