Icon Brands Signs CockyBoys to Sex Toy Deal

LOS ANGELES —  Icon Brands on Tuesday announced a multi-year deal to develop a range of adult novelties centered around CockyBoys, the reigning XBIZ Award-winning Gay Studio of the Year, for national and international distribution.

Icon, perhaps best known for its turnaround of the 20-year old Falcon Studios line, said it "expects to strike lightning twice, given all the buzz and acclaim around the CockyBoy's label."

Icon spokesman Jim Carson remarked, "This is undoubtedly one of the most exciting moments in Icon's three year history. CockyBoys just swept the XBIZ Awards winning Gay Studio of the Year and Gay Director of The Year, among their many other recent award-show wins. Everyone's talking about them; they're clearly redefining the genre."

The CockyBoys line will feature reproductions of its most popular exclusive stars, plus many of the gay male accessories for which Icon is already known for. The rollout will start immediately, with product shipping as early as later this month.

Carson added, "It's not every day that an adult film studio is written up in Salon.com, Huffington Post, New York Magazine, The Village Voice and even Cosmopolitan! And it's not every studio that's invited to speak at Vassar College about the new art-porn movement they've ignited; that's the forward kind of partner we want at Icon, and thats exactly what CockyBoys brings to the table."

CockyBoys owner and director, Jake Jaxson, is equally excited about the pairing.

"Icon gets us," Jaxson said. "They really understand our brand, which is one of the reasons I'm so excited to be working with them. Icon appreciates the importance of our aesthetic and they are experts in packaging and branding, so I'm confident that our look and feel will be extended to toys in top-shelf fashion. We're both at exciting growth stages as companies and we couldn't be happier to see them take our brand into the novelty market."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Orion Debuts 'Glans Masturbation Cup Trainer' From Rebel Line

Orion Wholesale has released the Glans Masturbation Cup Trainer from its Rebel collection.

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Show More