SAN FRANCISCO — Katie Reifman has joined Jimmyjane’s sales team as its newest account executive.
Reifman brings more than eight years of sales experience to the Jimmyjane team, with an emphasis on beauty, spa and wellness products. Reifman will work closely with Alicia Sinclair, vice president of worldwide sales and business development, to grow existing adult retail partners as well as develop new retail opportunities in the mainstream, the company said.
JImmyjane says the addition of Katie Reifman is a strategic next step to move Jimmyjane, and pleasure products in general, further into mainstream retail environments. Reifman’s previous experience includes fostering successful retail partnerships, developing retailer education platforms and driving sales revenue and growth.
Most recently, she worked at Algenist, a luxury skin-care line, managing key retailers, such as Sephora and Nordstrom. While at Algenist, Reifman is said to have leveraged the brand’s innovation and differentiation properties to successfully penetrate the market.
“Kaie is sharp, experienced and charismatic,” Sinclair said. “She is a great addition to the Jimmyjane team and together we will continuously build on the service to our retailers and distribution partners. This means broader reach for store visits, more focused account attention and a whole new skill set and perspective from her mainstream accomplishments. We know Katie’s background will provide our partners with valuable tools and drive sales performance.”
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