SLS Specialty Inks ‘Rock On’ Distro Deal

Bob Johnson

HOUSTON — SLS Specialty has inked a national distribution deal with Rock On sexual supplements.

The company said that with a newly revamped all-natural formula and bold marketing campaign, Rock On is poised to redefine sexual enhancement products with ingredients that promote intimate vitality and an improved sense of health and wellbeing.

Rock On features natural active ingredients including vitamins B and D, maca, ginseng and L-arginine HCL. The supplement works beyond the traditional and provides daily health benefits such as increased metabolism, energy and even calcium absorption — a known effect of proper vitamin D intake, according to SLS.

The product’s marketing campaign is designed to reinvent the category with a bold “Sell Sexual Enhancement With Integrity” slogan, reminding stores to avoid brands blacklisted by the FDA for having spiked ingredients.

“Rock On has a unique formula with eye-catching packaging and merchandising that provides retailers with key sales tools necessary to stand out in this competitive and often oversaturated category,” SLS CEO Shane Nelson said. “We’re proud to market one of the industry’s most respected brands and make it easy for our customers to introduce a new supplement brand that they — and their loyal shoppers — can trust.”

Rock On offers two distinct formulas for men and women, each available in single-capsule “pre”-performance pills, daily supplements, and instant Rock’n Shots. The products are designed to be used as a dietary supplement that provides “pre-formance” effects with electrolytes, vitamins and testosterone-optimizing ingredients, such as DHEA. Daily use is recommended for optimal results.

“The Rock On team is thrilled to have signed with SLS Specialty, a valued distributor that will help develop our brand with key market penetration and product education,” said Keith Caggiano, Rock On President.

He added, “We admire SLS Specialty’s dedication to its customers and look forward to providing ongoing support with information, sales tools and, of course, high-quality products.”

For ordering information, call (866) 379-2699 or email