LELO Launches Global ‘Undesign Award’

Ariana Rodriguez

SAN JOSE, Calif. — LELO has announced the launch of a design contest that challenges participants to “deconstruct design and reconstruct connections.”

The company listed national statistics regarding people’s technology usage habits:

  • People spend an average of 11.5 hours per day in front of a screen
  • 79 percent of smartphone users have their phone on or near them for all but two hours of their waking day
  • 38 percent of people under 35 admitted to checking their phone immediately after sex

LELO says that the winner of the UnDesign Award will be chosen via public vote to encourage connection between designers, their designs, and their consumers. Expert judges will contribute their own advice and opinions to stimulate debate.

“I’m proud LELO is making such a challenging intervention in the field of design,” says LELO CEO Miroslav Slavic. “Somewhere between form and function, style and substance, modern design has lost something critical. That thing is humanity, a fundamental need for intimacy. We’ve become slaves to impersonal design principles, and the sooner design moves to solve that the better.”

Marking LELO’s second annual design awards, last year’s competition generated about 500 entries, and this year is set to be even more successful, the company says. With a $1,000 offered to winners of each of the three design categories: Fashion & Accessories; Products, Technology & Spaces; and Graphic & Illustration, the best designs will also be showcased on the LELO website for 12 months.

Entry to the LELO UnDesign Award is open until Aug. 1, while everyone is free to sign up as a judge via LELO.com/award.