BRUNN AM GEBIRGE, Austria — DIMOCO announced that it is now offering a new product for billing digital content via direct carrier billing in Italy.
The development also allows companies to host and brand their payment page in their individual corporate design.
Using its one-click mobile payment product, DIMOCO said clients offering subscription services can profit from more flexibility, a higher conversion rate and flexible tariffs.
“With a mobile handset penetration rate of 133.5 percent — compared to only 30.5 percent credit card penetration rate — mobile operator payment is the ideal payment method to bill digital content in Italy,” CEO Gerald Tauchner said.
He added, “Because of this enormous potential we concentrated on developing attractive products for the digital content market and now offer more flexibility and individualism according to the customers’ needs and their subscription services.”
DIMOCO noted that content providers who integrate its mobile operator payment in their online store would benefit from direct authorization and therefore more flexibility in the check-out process.
“The very easy one-click-payment process can be managed directly by business customers and therefore be branded in their corporate design in accordance with the regulative guidelines,” Tauchner said.
Companies can offer digital content to the Italian market in a flexible price range of up to 6.10 euros. According to a DIMOCO and Juniper research white paper, the Italian market offers “enormous potential.” While only 30.5 percent of adults over the age of 15 have a credit card, nearly all have cell phones to bill digital content. With a mobile handset penetration rate of 133.5 percent, DIMOCO said the trend is clearly towards a second mobile device.