POMPANO BEACH, Fla. — MD Science Lab, which owns the Swiss Navy brand, said today that it has tapped James Ross Advertising & Interactive as its new marketing and advertising agency.
“In the past we have easily managed much of our marketing and advertising in-house," said Ralph Albrecht, founder of MD Science. "However, our growth domestically and internationally, and our expanding product line demands expertise that can only been found at a top-level agency like James Ross Advertising & Interactive.
"After working with them on two key initiatives this year, which they were integral in crafting, we have selected them as our first agency of record.”
MD Science, a privately owned company formed in 1999, says it has seen tremendous year-over-year growth and continued expansion into adult and mainstream stores in more than 48 countries.
Swiss Navy, its most famous brand, continues to add products, and the companies also have added new sexual health and wellness supplement products that are quickly being picked up by existing and new retails outlets.
James Ross Advertising & Interactive, founded in 2002 by CEO Neil Ross and Executive Creative Director Jim Potts, also represents Jupiter Marine, Sentry Data Systems, Aeroturbine, Filthy Foods and Gold Coast Schools.