HIGHTSTOWN, N.J. — East Coast News, the XBIZ Award-winning distributor, has announced the release of the Closet Collection by Impulse Novelties. Launched with the vision of making high-end pleasure products accessible to all women, Impulse Novelties seeks to meet the needs of the modern customer by way of progressive design and "classically superior quality," the company said.
ECN said it set out to bring an "energized sales approach and innovative marketing strategy" to the partnership through its proven track record in merchandising and customer relations. In an effort to empower retailers merchandising the collection, Impulse Novelties and ECN are offering Closet Collection planograms, Sales Stylist support manuals and specialized art resources.
“By partnering with ECN we will be able to focus on continuing to improve as a vendor,” said Stephanie Salyers of Impulse Novelties. “The sales representatives are an indelible resource to their customers and we’ve always admired that.”
“ECN’s customer oriented sensibility is a perfect fit for Impulsive Novelties, a growing company with a clear mission and mainstream appeal,” said Alan Mendell, ECN sales manager. “Impulse Novelties’ Closet Collection is an exciting addition to our roster.”
The Closet Collection by Impulse Novelties was showcased at its first trade exhibit with ECN at the International Lingerie Show (ILS) in Las Vegas earlier this month.
East Coast News is shipping the Closet Collection by Impulse Novelties from its three nationwide warehouses. Interested retailers may contact ECN’s sales staff by emailing sales@ecn.com, or by visiting ecn.com.
