FT. LAUDERDALE, Fla. — SegPay, leading Internet payment processor, says it plans to drive home the benefits of its services with a marketing push at The Phoenix Forum this week in Phoenix, Arizona.
SegPay is taking a targeted and personally engaging approach to its sponsorship of The Phoenix Forum 10th Annual Golf Tournament. CEO Cathy Beardsley, an avid golfer, will take to the links in personal rounds of play with potential clients and partners. Each golfer will receive a dozen SegPay branded Titleist golf balls.
To support its efforts, SegPay has launched a digital marketing campaign to encourage sign-up for its services. Any webmaster who visits SegPay.com/golf/ during the month of April, signs up and begins using SegPay services, will receive a Callaway Golf Big Bertha Driver valued at $400.
"We've built our business on one-to-one customer interaction," said Beardsley. "This marketing campaign is another step in furthering that philosophy."
Additionally, Beardsley will speak on a panel discussing customer retention strategies entitled “Shiny Object Syndrome” on Thursday, from 1:45 p.m.-3:15 p.m. MST.
Attendees at The Phoenix Forum can visit SegPay during regular show hours at its booth on the main show floor or attend the Dream Forum event on Saturday from 11 a.m.-1 p.m., where SegPay will be giving away another 50-dozen free Titleist golf balls.
