Adam & Eve Director of Internet Marketing Jennifer Alberry attributes much of the sales growth to a site redesign.
"Our site redesign gives our customers larger product pictures, a sophisticated checkout process, a buyers' guide and more products to choose from," Alberry said. "And our new homepage shows customers our newest offers on the site plus a strong statement about why to shop at AdamEve.com.”
Alberry also said a new marketing campaign that utilizes personalized emails as well as Internet advertising helped to grow revenue by 50 percent over the same time last year.
"Our search marketing exposure has increased largely due to an increased focus and dedication internally along with adding thousands of new search terms,” she said. “We've also customized our email marketing program to the next level so customers receive highly targeted messages relevant to their past buying habits and to our current promotions."
Orders have increased by 45 percent, while new customers have increased by 67 percent, according to Alberry.
"At last count, we had more than 10 million satisfied customers," Alberry said. "Our goal has always been to keep couples together, to give women permission for pleasure and to make sex a positive experience for everyone involved. With numbers like these, I feel confident in saying we are doing something right."
