PornHub Seeking 'SFW' Creative Director

CYBERSPACE — In what could be its most clever marketing stunt to date to grab mainstream attention, PornHub has made a public announcement seeking a “safe for work” (SFW) creative director who can help reach millions of new users.

To its credit, the company has been very successful with issuing reports and data of porn use from its Insights blog that’s titillated a number of major mainstream news outlets — including Time and others — hungry for eye-grabbing porn headlines.

Now, in what could be the slickest campaign of all, PornHub is issuing an open challenge for “innovative” media types to submit their SFW “creative briefs,” thus generating yet more buzz that will undoubtedly bring the company to the attention of the best and brightest mainstream advertising industry creative minds.

PornHub’s asking, “Do you have what it takes to be creative director of the world’s #1 adult site?," hoping to find someone who can handle the task of creating s SFW national marketing campaign.

The company said 35 million people view online porn, and it wants to eschew porn’s traditional taboo stance to reach the next 35 million. PornHub wants a “G-rated” campaign that can be featured on TV, online, videos, magazines, billboards and more.

“If your concept is chosen as the winner, you will earn a one year paid contract as Creative Director of PornhuB! You’ll work alongside our marketing team to see your advertising vision become a reality,” the site explains.

Some submission examples already appear on the site, but it’s not clear as to whether they’re true contestants’ work, or produced by PornHub to juice the contest as they all appear to have a similar graphic appeal.

Would-be creative directors can also download a branding package replete with PornHub logos.

"There’s a lot of people who really invest in the brand, and we really want to give them an opportunity to create for it and then become our creative director," Corey Price, vice president for marketing told Business Insider. He added that he often gets emails from users with their own marketing ideas.

The contest ends March 31. The pitch and details can be found here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Hentaied Founder Romero 'Mr. Alien' on Fetish, Fantasy and Finding Order in Chaos

A sharp sting pierces the woman’s skin. Something foreign slips beneath the surface. Eggs, maybe. She doesn’t know it yet, but soon her body will become a vessel, a hive, a source of contamination.

AEBN Publishes Popular Searches for July, August

AEBN has published the top search terms for the months of July and August from its straight and gay theaters in all 50 states and the District of Columbia.

The Guardian Devotes Feature Article to XBIZ Amsterdam

British newspaper The Guardian sent a reporter to cover XBIZ Amsterdam earlier this month, resulting in a lengthy article about the annual European adult industry conference.

Pineapple Support Taps Char Borley as Brand Ambassador

Pineapple Support has named Char Borley as its newest brand ambassador.

Michigan Legislators Propose Online Porn Ban

Michigan lawmakers have introduced a bill that would make it illegal to distribute pornography via the internet in the state.

Florida AG Sues Aylo, Segpay Over State AV Law

Florida Attorney General James Uthmeier filed lawsuits against Aylo and Segpay on Monday with the 12th Judicial Circuit Court of Florida for noncompliance with HB3, the state's age verification law.

Colombian Court Sides with Performer Esperanza Goméz Over IG Suspensions

Colombia’s Constitutional Court last week ruled in favor of adult performer Esperanza Gómez in her legal battle against Meta over repeated suspensions of her Instagram account.

Missouri AG Announces Age Verification Rule to Take Effect Nov. 30

Newly appointed Missouri Attorney General Catherine Hanaway announced Friday that the state's recently approved age verification regulation for adult websites will go into effect on Nov. 30.

Aylo, Woodhull Freedom Foundation to Tackle Online Censorship in Virtual Seminar

Aylo and Woodhull Freedom Foundation will co-host a virtual panel addressing online censorship on Sept. 30.

Severe Sex Films Relaunches Site Through YourPaysitePartner

Severe Sex Films has relaunched its official website through YourPaysitePartner (YPP).

Show More