LOS ANGELES — Fun Factory reports receiving more than 2,500 entries for its “Trust the Thrust” campaign that invited retailers to utilize the company’s merchandising kit to promote Fun Factory’s Stronic Drei and educate consumers about pulsators.
The company launched the campaign in November and has received submissions from around the world that continue to be sent in by participating retailers. U.S. retailers may participate to be in the running for cash prizes for “Best Display” and “Best Online Campaign.”
“Our retail partners are doing a great job at featuring the Trust the Thrust campaign,” said Emilie Rosan, director of marketing at Fun Factory USA. “The goal here is to put a pulsator in as many hands as possible world-wide, and to educate consumer about this new technology.
“The consensus among retailers is that the Swing Display helps boost their sales by showcasing the toy’s unique thrust motion. The product booklets are also popular, as they feature Hands Free Positions that couples can use with STRONIC. Finally the Guest Book, where consumers can write a line about their first reaction when holding a Stronic.”
To support retailers online, Fun Factory also created animated banners showing the Stronic in action, thrusting back and forth.
“The banners were created using HTML5, so they are like a mini movie,” Rosan said. “They can be customized to fit any retailer’s site. Retailers can request the files by emailing marketing@funfactory.com.”
The Stronic Zwei was featured in the February issue of Cosmopolitan Magazine as well as other V-day guides, the company said.
Rosan adds: “Cosmo editors came to the Stronic launch party at Museum Of Sex in June of 2013 and they were impressed. They asked many questions about this new alternative to vibrators and had one of their reviewers test the Stronic Zwei. Cosmopolitan quoted their reviewer: normally, I am a clit-focused kind of gal, but but when I pressed the STRONIC upward toward my G-spot and circled around, I ended up switching to almost all 10 settings. It delivers serious action when you are in the mood for a good G-spot orgasm….Giddy up!”
For information about Fun Factory’s contest, email contact@funfactory.com or a direct sales representative.
