Bloomberg Spotlights Sex Toy ‘Discovery Commerce’

NEW YORK — According to a report in Bloomberg Businessweek, “discovery commerce” is infiltrating the sex toy market.

Discovery commerce is a growing trend in ecommerce introducing uninformed shoppers to new products through monthly subscriptions. Already found in a number of markets, including food, pet supplies and beauty, Bloomberg Businessweek highlights the potential of discovery commerce companies in the taboo adult retail market.

In addition to Boink Boutique, a service that delivers miscellaneous adult goods to its subscribers on a monthly basis, adult discovery commerce is getting a boost from a former Goldman Sachs analyst Shauna Mei. Her company AHAlife has launched AHAnoir, a service that send its 1 million members recommendations on boutique items from high-end brands.

According to Bloomberg, in 2011 Mei tapped into the pleasure products market with the addition of Jimmyjane’s Rabbit to her offerings to commemorate the Chinese New Year. Its success led to the launch of an entire pleasure products section, the report says.

“We want to bring people high-quality brands from around the world and marry that with content,” Mei told Bloomberg Businessweek. “Here is the story behind the product, and also how to use it. If you want to explore bondage, for example, here’s what it is, here is what you need to experiment with that lifestyle.”

The article suggests that Mei will have to grow her stable of curators in include more sex and fetish experts.

“We want to focus on sexual enlightenment,” she says. “Too many people shy away from learning about a critically important part of their lives.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Show More