Generator Productions Adds ‘Poledancers’ Series for Mobile

TORONTO — Multiplatform content company Generator Productions has launched its latest made-for-mobile video series, “Poledancers.” The video clip debuted on Aug. 7 on several wireless networks in Canada.

“Poledancers” capitalizes on the popular striptease style of exercise by featuring two new pole dancing video clips, both nearly two minutes in length that can be downloaded on cellular phones or personal media players capable of playing video.

Made specially for small-screen media devices, Generator Productions utilized special production methods to optimize the video, and used angles during filming that are tailored for screens only a few inches in length. Each video download costs $2 plus applicable downloading fees charged by the mobile carrier.

“While we know the content is risqué in nature, we are pleased with the way we’ve handled the subject matter,” Generator Productions Director of Development Barry Marcus said. “The mobile format opens the doors to various themes and topics for production. Our mandate is to develop the right content that meets demand by making it entertaining, fun, easy to use and affordable.”

Generator Productions launched its first mobile video clip last year that featured weekly one-minute horoscopes that play through the QuickPlay Media application.

“Based on our experience gained working in this [mobile] medium, we are extremely excited about building on our initial success with such compelling new original content,” Marcus said. “With mobile video still in its infancy in Canada, we are looking to tap into this market by producing original content that meets consumer demand while providing advertisers with a vehicle to tap into this desirable market.”

Started in 1997, Generator Productions offers in-house production services to create content ranging from commercials to corporate videos to TV shows. The company has created more than 300 original half-hour programs for Canadian TV networks.

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