James Seibert, director of business development for National A-1 Internet, the company that owns HotMovies.com, said the company is always looking for ways to maximize the consumer experience when it comes to buying content.
“It's a perfect match," Seibert said. "Customers can now own the scenes they love and content providers can display portions of their content with the knowledge that many of the customers who will purchase clips will have greater incentive to watch the complete movie using any of the billing models HotMovies.com now offers.”
Studios and content producers who distribute through Clips.com have the ability to create and customize their own online stores, which means they can describe the clip and set the price.
Users can search the site by category or go direct to a studio store, something Seibert thinks will help the studio because users who sample clips will be more likely to make bigger content buys down the road.
"It also gives studios and other content providers an exciting and desirable method to promote their movies and earn additional revenue from them,” Seibert said. “Basically, the content on Clips.com is an open invitation to potential customers to pay for watching movie trailers.”
Seibert said more than 100 of the HotMovies.com studios have agreed to distribute their content through the Clips.com site. But, he said, to encourage additional studios to use Clips.com, the HotMovies.com staff will help content producers add their clips to the site and create their online stores.