2much Adds One-Click Pay Functionality

MONTREAL — 2much.net, the live video-chat software maker, has added a new feature to its platform which allows users to add money instantly to their accounts without exiting the chat room.

"Having our own billing platform has been very helpful in creating new features and improving customer experience," said company founder Mark Prince. "But the one-click feature was made possible by our special partnership with gateway provider NetBilling.

"This is a unique feature only available on LiveCamNetwork five."

While the webcam site platform supports various other well-established, third-party billers, Prince said he wanted to offer more control over billing for his B2B clients, as well as the advantage of paying lower fees.

"Getting NetBilling on board has been a boon for business and user-satisfaction," he said. "We're thinking of building a real affiliate program, now."

With 2much.net's "One-Click Pay" feature, customers no longer need to return to the "join" page made popular by monthly recurring billing models, which needed to be customized to multiple, non-recurring transaction increments of 20, but limited to $100 to $200 purchases, he said.

"The problem was having to leave the chat room, fill out the form again, and then jumping back to the performer," Prince said. "And there's nothing that spoils a beautiful relationship like a few dollars."

2much.net is currently nominated for another XBIZ Award for Software Company of the Year, as NetBilling is in the Payment Processor of the Year category. LiveCamNetwork 5.0 is now available from 2much.net.