WASSERBILLIG, Luxembourg — The pjur Group announced more expansion today, appointing Michael Kane as Director of Sales and Business Development South America.
Kane’s tasks include the strategic preparation and development of all relevant sales structures in the adult and mainstream markets in South America.
Pjur said the region is one of the biggest growth markets in the world with recent studies showing that its 500 million inhabitants in Brazil, Chile, Uruguay and other South American countries constitute the most attractive growth market for international trade — inclusive of the erotic sector.
“With Michael, who will be responsible exclusively for South America and Mexico, we are taking the next logical step as a globally recognized brand. We see great potential in that part of the world, and have therefore decided to focus more closely on our global effort there,” pjur founder and CEO Alexander Giebel, said.
Kane added, “The potential opportunity for growth in South America is equal to that of China and India and I believe that the pjur brand is uniquely poised to take advantage of this emerging market. I am very excited to be joining such a great team and a true global leader in the sexual health and wellness revolution.”
Kane will be on hand at the upcoming ANME Founders Show in Los Angeles to attend initial appointments and to establish contacts. He can be reached at kane@pjur.com.
