Vivid to Produce 3 New Titles for ReganBooks

LOS ANGELES — Vivid Entertainment Group will continue its partnership with ReganBooks, creating three new book titles for the New York-based publisher.

Written for adult audiences and capitalizing on interactive features, the three titles will have a “how to…” theme.

“We are planning for the next three books to reflect the remarkable company behind them, which has been recognized as almost single-handedly bringing adult entertainment into mainstream,” ReganBooks Senior Editor Doug Grad said. “It’s exciting for us to work with Vivid because of the increasing acceptance of this genre in our cultural consciousness.”

The three-book announcement follows on the success of “How to Have a XX Sex Life: the Ultimate Vivid Guide,” which ReganBooks published in hardcover in 2004.

The book, which features sex secrets from Vivid directors as well as male and female stars, is currently available in paperback.

“We are delighted to work with Judith Regan again,” Vivid Co-Chairman Steven Hirsch said. “She has a strong grasp of what type of adult entertainment will appeal to mainstream audiences.”

The first title is expected to hit the retail market in August 2007.

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