Booble Receives Trademark Protection

LOS ANGELES — Adult search engine and porn directory Booble.com has said its name, which once drew the ire of mainstream search engine Google, has received a trademark from the U.S. Patent and Trademark office.

Booble.com launched in 2004, with the twin goals of parodying Google and “cutting through the confusion and clutter around adult content on the Internet,” according to site founder Bob Smart.

Within a week of launching, Booble received cease and desist letters from attorneys representing Google, charging that the adult search engine was infringing on the trademark rights of the Internet giant.

Booble reached a confidential settlement with Google in 2004.

The grant of trademark protection solidifies and legitimates Booble’s position as an adult entertainment brand, Smart said.

“We're pleased the Patent office recognized the power and uniqueness of the Booble brand," Smart said. "The Booble brand has a lot of value and this registration provides significant protection. Today, Booble has more than 2 million unique monthly visitors, a racecar sponsorship and features porn stars putting their boobs in the Booble logo. We have a lot to look out for."

Armed with trademark protection, Smart said Booble will continue to grow as a reliable source for consumers searching for adult entertainment online.

“We may not yet own a measurable percentage of the search business, but our two million monthly visitors know that for finding adult content online, Booble is better,” Smart said. “Mainstream search engines return those sites that are best at optimization, not the sites that are most relevant. Booble can't be fooled, because websites are reviewed, organized and entered by hand.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

JustFor.fans' Dominic Ford Featured in Wired Magazine

JustFor.fans Founder and CEO Dominic Ford is featured in a new article in Wired Magazine, titled "The Internet Revolutionized Porn. Age Verification Could Upend Everything."

Dr. Charlotte Gaydos Joins ProDx Health Advisory Board

Dr. Charlotte Gaydos has joined the Advisory Board of ProDx Health.

Aylo Fined $5 Million as FTC, Utah Settle Safety Practices Complaint

The Federal Trade Commission and the state of Utah on Wednesday settled a complaint against Aylo, requiring the company to pay a $5 million penalty and implement measures to prevent illegal content from appearing on its sites.

New AI Companion Platform 'Pornstar.love' Launches

Pornstar.love, a new AI companion platform, has officially launched.

Pineapple Support, Stripchat to Host 'Navigating Thoughts of Suicide' Support Group

Pineapple Support and Stripchat are hosting a free online support group to help performers deal with suicidal ideation.

Plaiir Names Cade Maddox as Lead of Creator Relations

Networking platform Plaiir has appointed Cade Maddox as its new lead of creator relations.

Go.cam Launches 'One-Line Integration' Verification Solution

Go.cam has introduced a one-line code integration for age verification.

XBIZ Amsterdam to Debut 'Behind the Lens' Screening Series

XBIZ is pleased to announce the debut of “Behind the Lens,” a new screening series presenting discussions with noted directors, taking place at the upcoming annual European conference, XBIZ Amsterdam.

'White Rabbit' Party Headed for XBIZ Amsterdam

XBIZ is pleased to announce the White Rabbit Party, an XBIZ Amsterdam special event set to take place Wednesday, Sept. 3.

2025 XBIZ Amsterdam Speaker Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Amsterdam 2025, the latest edition of Europe’s biggest adult industry conference, set to take place Sept. 2-5 at the Jakarta Hotel in Amsterdam.

Show More