Booble Receives Trademark Protection

Michael Hayes
LOS ANGELES — Adult search engine and porn directory has said its name, which once drew the ire of mainstream search engine Google, has received a trademark from the U.S. Patent and Trademark office. launched in 2004, with the twin goals of parodying Google and “cutting through the confusion and clutter around adult content on the Internet,” according to site founder Bob Smart.

Within a week of launching, Booble received cease and desist letters from attorneys representing Google, charging that the adult search engine was infringing on the trademark rights of the Internet giant.

Booble reached a confidential settlement with Google in 2004.

The grant of trademark protection solidifies and legitimates Booble’s position as an adult entertainment brand, Smart said.

“We're pleased the Patent office recognized the power and uniqueness of the Booble brand," Smart said. "The Booble brand has a lot of value and this registration provides significant protection. Today, Booble has more than 2 million unique monthly visitors, a racecar sponsorship and features porn stars putting their boobs in the Booble logo. We have a lot to look out for."

Armed with trademark protection, Smart said Booble will continue to grow as a reliable source for consumers searching for adult entertainment online.

“We may not yet own a measurable percentage of the search business, but our two million monthly visitors know that for finding adult content online, Booble is better,” Smart said. “Mainstream search engines return those sites that are best at optimization, not the sites that are most relevant. Booble can't be fooled, because websites are reviewed, organized and entered by hand.”