Playboy Partners With Japanese Label Hysteric Glamour

LOS ANGELES — In celebration of its 60th anniversary, Playboy Enterprises has announced a partnership with Hysteric Glamour for a 2013 winter collection that will bring Playboy inspired apparel to the Japanese market.

The company said that by mixing Hysteric Glamour’s urban attitude with Playboy’s signature brand, the collaboration, including stylings by Tsuyoshi Noguchi, will feature vintage photographs of Playboy Bunnies and brand iconography.

Now available as in Hysteric Glamour stores and department stores across Japan, the collection will feature a full line of luxury street wear, including men’s and women’s t-shirts, hats, shorts, sweatshirts, cardigans and jackets, and women’s pants, skirts and shoes.

The collection is also available on Hysteric Glamour’s online store and will be available on the U.S. site in December. The styles range in price from $100-1000.

The collection was first revealed at a special press preview party on Oct.18 at Hysteric Glamour Aoyoma in Tokyo, concurrent to Tokyo Fashion Week, with Playboy Bunnies in attendance.

Playboy said the deal extends the brand’s limited edition collections to wide ranging global licensing partnerships. The collaboration with Hysteric Glamour features the brand seamlessly through a marriage of industrial and pop-driven designs and a distinctive street wear vibe.

Items from the collection can be found at Hysteric Glamour store locations in Japan, including Aoyama, Shibuya, Nagoya, Osaka, Sapporo, Sendai, Kyoto, Fukuoka, Roppongi Hills, LAZONA Kawasaki, LUCUA Osaka, AMU PLAZA Hakata and Meitetsu Department Store, in addition to the online shop that will be live in the U.S. in December.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Happy Mind Debuts 'Mood-and-Arousal' Microdose Tablets

Wellness brand Happy Mind has introduced its new Mood-and-Arousal microdose tablets.

Like a Kitten, JO Partner for Campaign

Pleasure brand Like a Kitten and wellness brand JO have partnered for a marketing campaign.

European Patent Office Board of Appeals Revokes EIS GmbH Patent

The European Patent Office (EPO) Board of Appeals last week ruled in favor of pleasure brand LELO in the company's ongoing dispute with Satisfyer parent company EIS GmbH.

b-Vibe Butt Plug, Anal Beads Named Among GQ's 'Best Anal Toys'

B-Vibe's Triplet Vibrating Anal Beads and Rimming Plug 2 were both named among GQ Magazine's "Best Anal Toys" roundup.

Orion Unveils 6 New Styles From 'Abierta Fina' Line

Orion Wholesale has introduced six new styles from its Abierta Fina collection.

Full Circle Debuts Wand Vibe Collection

Full Circle has introduced new vibrating wands.

Blush Introduces 'Daydream' Dildo From Avant Line

Blush has debuted the Daydream dildo from its Avant Collection.

Oh Collective Debuts 'Date Night Bonbons' Gift Set

Oh Collective has introduced its new Date Night Bonbons gift set.

Honey Play Box Launches AI Companion

Honey Play Box has launched its AI Companion.

Liberator Names Genevieve Lariviere Global Sales Director

Liberator has appointed Genevieve Lariviere as its new global sales director.

Show More