Playboy Partners With Japanese Label Hysteric Glamour

LOS ANGELES — In celebration of its 60th anniversary, Playboy Enterprises has announced a partnership with Hysteric Glamour for a 2013 winter collection that will bring Playboy inspired apparel to the Japanese market.

The company said that by mixing Hysteric Glamour’s urban attitude with Playboy’s signature brand, the collaboration, including stylings by Tsuyoshi Noguchi, will feature vintage photographs of Playboy Bunnies and brand iconography.

Now available as in Hysteric Glamour stores and department stores across Japan, the collection will feature a full line of luxury street wear, including men’s and women’s t-shirts, hats, shorts, sweatshirts, cardigans and jackets, and women’s pants, skirts and shoes.

The collection is also available on Hysteric Glamour’s online store and will be available on the U.S. site in December. The styles range in price from $100-1000.

The collection was first revealed at a special press preview party on Oct.18 at Hysteric Glamour Aoyoma in Tokyo, concurrent to Tokyo Fashion Week, with Playboy Bunnies in attendance.

Playboy said the deal extends the brand’s limited edition collections to wide ranging global licensing partnerships. The collaboration with Hysteric Glamour features the brand seamlessly through a marriage of industrial and pop-driven designs and a distinctive street wear vibe.

Items from the collection can be found at Hysteric Glamour store locations in Japan, including Aoyama, Shibuya, Nagoya, Osaka, Sapporo, Sendai, Kyoto, Fukuoka, Roppongi Hills, LAZONA Kawasaki, LUCUA Osaka, AMU PLAZA Hakata and Meitetsu Department Store, in addition to the online shop that will be live in the U.S. in December.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 'Golden Dawn' Dildo From Avant Line

Blush has debuted the Golden Dawn dildo from its Avant Collection.

Orion Debuts 'Nodding Head' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Vibrator With a Nodding Head from its Sweet Smile line.

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Show More