Wet For Her Inks Australian Distro Deal With Sugar & Sas

SANTA CLARA, Calif. — Wet For Her has announced a partnership with luxury distributor Sugar And Sas for the Australian market.

The company said that Australian retailers and consumers will now have access to Wet For Her’s “non-anatomically-realistic” adult novelty items, specifically geared towards the lesbian community.

"Wet for Her is very pleased to be working with Sugar And Sas in Australia,” Alice Derock, owner and founder, said. “The team ‘down under’ has a reputation of knowing how to take good care of unique brands, and as a company, we appreciate the hard work the S&S team put into helping us grow and succeed."

Sugar And Sas is a leading boutique wholesaler and distributor of lifestyle products for the Australian market. Its company philosophy is to selectively choose a distinctive range from the world’s leading and innovative brands.

Wet For Her’s line of products, designed by Derock, include a variety of insertable toys, both with and without vibrational properties, as well as strapless toys. In addition, the company recently partnered with luxury harness company SpareParts.

“I am thrilled to have the Wet For Her-SpareParts Partner Packs to add to our range at Sugar And Sas,” Sales Manager Margaret Saunders, said. “In a market that is fast demanding toys which guarantee body-safe quality, there is now available in Australia a non-realistic dildo, with a harness, that offers unprecedented comfort to the wearer. Sugar And Sas are the perfect match for Wet For Her, with both companies always reaching for the ultimate in safety and quality.”

Sugar And Sas said it has built an international reputation for growing successful brands through the use of targeted marketing and selective distribution.

Australian retailers interested in carrying carrying the Wet For Her’s products can email info@sugarandsas.com.

For additional information, or to become a Wet For Her distributor in territories outside of Australia, click here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Debuts 'Dream Crush' Vibe

Blush has introduced the Dream Crush mini-vibrator from its Play With Me collection.

Vush, Kayla Jade Collab for Pleasure Product Collection

Sexual wellness brand Vush and performer Kayla Jade have partnered for a limited-edition line of pleasure products.

XBIZ Expo Debuts New '3D' Hybrid Show Format, Set for Jan. 8-12

XBIZ Expo, the premier business-to-business event exclusively for product manufacturers, retail buyers and the broader pleasure community, will return this January with a new hybrid format designed to give qualifying participants more ways to conduct business.

Doja Cat Gives Nod to Motorbunny

Doja Cat has given a nod to Motorbunny in a social media post.

Full Circle Debuts 'My Buddy' Anal Vibe Collection

Full Circle has introduced its new My Buddy collection of anal vibrators.

Lovense 'Gemini' Spotlighted on Wired.com

Lovense’s Gemini nipple clamps have been spotlighted on Wired.com.

Rocks Off Debuts 2 Rechargeable Bullet Vibes

Rocks Off has introduced two new rechargeable bullet vibrators.

Little Leaf Agency Expands to Spanish Market, Names Danni Llapart New PR Executive

Little Leaf Agency has expanded its territory to include the Spanish market and named Danni Llapart as its Barcelona-based PR executive.

ToyChats Taps Cam Jennings for Director of Business Development

Pleasure product review website ToyChats has hired industry veteran Cam Jennings as its new director of business development.

Onahole Debuts New 'Warm Mouth of a Swimsuit Girl' Stroker

Pleasure brand Onahole has introduced its new Warm Mouth of a Swimsuit Girl stroker.

Show More