Under the terms of the distribution deal, which covers North America, Latin America and Europe, WAAT will distribute PMGI content that includes photos, images, editorial, games, audio and video clips on its mobile network.
“Our agreement with WAAT will reinforce PMGI’s ongoing effort to deliver quality adult entertainment to mobile consumers worldwide,” PMGI President for licensing Mark Rudolph said. “WAAT’s experience in adapting and distributing content to meet the wide diversity of technical and regulatory requirements, creating compelling consumer WAP, MobileTV and game propositions, will represent one of the industry’s most significant launches to date.”
WAAT Media Managing Director Adi McAbian said going mobile would help PMGI breath new life into its brand.
“It’s exciting to be an integral part of revitalizing the Penthouse brand on a global basis,” McAbian said. “Leveraging our platform, we will be launching more than 50 premium mobile content sites on operator portals that include images, videos and games in 18 countries within the next 60 days.”
According to McAbian, WAAT also will develop three mobile TV channels, integrated SMS campaigns for PMGI publishing partners and a web-to-mobile for Penthouse online and its affiliates.
