PALM BEACH GARDENS, Fla. — Really Useful Ltd. has acquired the domains Teen.xxx, Mature.xxx, BDSM.xxx and PublicSex.xxx in a deal with ICM Registry worth $600,000.
JT, one of the original founding members of YouPorn, already operates a number of other .xxx domains through Really Useful including Orgasms.xxx, Casting.xxx, Czech.xxx, Mom.xxx, Massage.xxx and StrapOn.xxx.
So far, Really Useful has invested more than $800,000 in .xxx properties, with the Teen.xxx priced the highest at $400,000.
JT, who last month won Adult Industry Chief Executive of the Year at the XBIZ Executive Awards in London, said the decision to purchase more .xxx premium domains was an easy one because Really Useful's existing .xxx sites have been performing much than his .com sites. The company's first two .xxx websites, Casting.xxx and Orgasms.xxx, launched in September 2011.
"Google ranks them higher because they clearly identify the content as adult," said JT, Really Useful's chairman. "This means that traffic to my .xxx sites has been pre-qualified by search engines and conversions from visitor to member are considerably higher.”
JT said that he was particularly motivated to acquire the latest .xxx properties because of ICM Registry's plan to include grandfathering rights to other top-level domains it plans on operating, including .porn and .sex.
"I think that .porn in particular will be an enormous bonus to search results," he said. "Based on my experience and logic, surfers will search for ‘mature porn’ or ‘teen porn’ for example, and my sites will rank high in those results. Once I knew ICM had qualified to run .porn I was straight on the phone with my wish list of domains. It is very important to me to own as many of the top 20 adult search term keywords."
Really Useful, based in the Turks and Caicos Islands, operates 17 websites including top brands FakeTaxi.com, MassageRooms.com and FakeAgent.com, as well as the .xxx websites, that bring in 8 million to 10 million views a day to the tube sites, JT said.
Really Useful Ltd. Buys Teen.xxx, Mature.xxx in $600K Deal
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More News
Final Defendant Sentenced in GirlsDoPorn Case
Former adult producer Doug Wiederhold, previously a business partner of GirlsDoPorn owner Michael Pratt, was sentenced on Friday in federal court to four years in prison for conspiracy to commit sex trafficking.
FTC Takes Another Step Toward New 'Click to Cancel' Rule
The Federal Trade Commission (FTC) is negotiating the latest procedural hurdle in its effort to renew rulemaking concerning negative option plans, after a federal court previously vacated a “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions.
Pineapple Support, Brazzers to Host 'Navigating Relationships' Support Group
Pineapple Support and Brazzers are hosting a free online support group for performers to build and maintain healthy relationships.
Aylo, SWOP Behind Bars to Host 'Deplatforming' Community Panel
Aylo and Sex Workers Outreach Project (SWOP) Behind Bars will host a panel on creators’ rights and deplatforming on Feb. 10 at 3 p.m. (EST).
Adult Trade Group Pearl Industry Network to Debut at Taboo Vancouver
Pearl Industry Network (PiN), a new trade group for the adult industry focused on content creators, will debut at Taboo Vancouver adult lifestyle and wellness expo next week.
New Creator Platform 'OnlyPhones' Launches
OnlyPhones, a new phone-based creator platform, has officially launched.
AEBN Reveals Ariel Demure as Top Trans Star for Q4 of 2025
AEBN has published its top trans stars list for the fourth quarter of 2025, with reigning XMAs Trans Performer of the Year Ariel Demure landing atop the leaderboard.
Rebel Lynn Launches 'PoleVixens' Through Paysite.com
Rebel Lynn has launched her new pole dancing-themed membership site, PoleVixens, through Paysite.com.
Pineapple Support Taps Athena Bellamy as Brand Ambassador
Pineapple Support has named Athena Bellamy as its newest brand ambassador.
AV Bulletin: Health Warnings, VPNs and Exemptions
Since the Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been introduced around the United States, as well as at the federal level and in other countries. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.