Playboy Vows to Continue Energy Drink Fight

CHICAGO — Despite a ruling last July by a Chicago judge that barred Playboy from terminating its energy drink licensing agreement with CirTran Corporation, Playboy is vowing to continue the fight.

BeverageDaily.com reported that when inquiring about the status of the dispute Playboy said that PlayBev and CirTran are …”illegitimately conducting the Playboy energy drink business and unlawfully making money off of the brand.”

A Playboy spokesperson said, “Playboy intends to pursue this matter vigorously aganst them and others, such as Pure NRG fx, that have not been authorized by Playboy to distribute or promote Playboy energy drink.”

Last May a federal judge decided that the iconic Playboy bunny trademark would remain on CirTran Corporation’s Playboy Energy Drink despite Playboy’s objections. That decision marked the fourth win for the beverage companies in four legal battles, but even at that time Playboy said it would not go away easy.

Playboy told XBIZ via email, “The ruling indicates that Playboy Enterprises can continue to pursue Play Beverages, CirTran Beverage Corporation and CirTran Corporation to shut down their misuse of Playboy’s intellectual property. It preserves all of Playboy’s positions that PlayBev and CirTran are engaging in infringement including that “Play Bev, however, failed to the make the $2 million payment required to make the [license] agreement effective.”

“Playboy looks forward to pursuing and demonstrating that PlayBev, CirTran and their principals are unauthorized in conducting the Playboy energy drink business and in unlawfully making money from the Playboy brand."

The Playboy-branded drink reportedly accounted for 98 percent of CirTran’s 2013 second quarter sales.

Iehab J. Hawatmeh, CirTran’s founder, chairman and president lauded the company’s hard work in marketing and distributing the Playboy Energy Drink and said that the legal battles over the last six months have proven to be very satisfying for management and shareholders alike.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Show More