Sportsheets Inks European Distro Deal With Orion

HUNTINGTON BEACH, Calif. — Sportsheets says it “is maintaining momentum" with its European brand expansion after inking a distribution deal with German wholesaler Orion to carry its signature Sex&Mischief brand.

Sportsheets has equipped Orion with top-selling products from its Sex&Mischief collection and, together with Orion, will launch a three-month ad campaign featuring the line worldwide.

“We’re so excited to be working with Orion, one of the most respected and reliable adult wholesalers in Europe,” Sportsheets President Julie Stewart said. “The Orion team has one of the most efficient purchasing departments in the industry and keeps in constant contact with customers using newsletters, flyers and trade show events to spread the word. We look forward to working together to help make the Sportsheets brand a household name in more and more countries around the world.”

Orion will showcase the Sex&Mischief collection at the upcoming eroFame trade show Oct. 9-11 in Hanover, Germany. To pre-book a meeting, email a Sportsheets representative or sales@sportsheets.com .

“This is very exciting for us here,” Orion Wholesale Manager Sven Jacobsen said. “We are very happy to have Sex&Mischief in our wholesale assortment and we look forward to showing this wonderful range of products in our eroFame stand in October.”

For more information about Sex & Mischief, click here.

For more information about Sportsheets, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

US Arcades Introduces Multi-Language Support

U.S. Arcades has introduced multi-language support to its arcade units.

Best Kept Secret Store Owner Eric Wexler Passes Away

Eric Wexler, an industry veteran of over 40 years and owner of Best Kept Secret in Queens, New York, passed away on June 11 at the age of 74.

Honey Play Box Debuts 'Noctura' Thrusting Dildo

Honey Play Box has introduced its new app-enabled Noctura thrusting dildo.

Electric Novelties Debuts New 'Blue Line' Stim Tool Collection

Electric Novelties has introduced its Blue Line collection of stimulation tools for men.

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Show More