Sportsheets Inks European Distro Deal With Orion

HUNTINGTON BEACH, Calif. — Sportsheets says it “is maintaining momentum" with its European brand expansion after inking a distribution deal with German wholesaler Orion to carry its signature Sex&Mischief brand.

Sportsheets has equipped Orion with top-selling products from its Sex&Mischief collection and, together with Orion, will launch a three-month ad campaign featuring the line worldwide.

“We’re so excited to be working with Orion, one of the most respected and reliable adult wholesalers in Europe,” Sportsheets President Julie Stewart said. “The Orion team has one of the most efficient purchasing departments in the industry and keeps in constant contact with customers using newsletters, flyers and trade show events to spread the word. We look forward to working together to help make the Sportsheets brand a household name in more and more countries around the world.”

Orion will showcase the Sex&Mischief collection at the upcoming eroFame trade show Oct. 9-11 in Hanover, Germany. To pre-book a meeting, email a Sportsheets representative or sales@sportsheets.com .

“This is very exciting for us here,” Orion Wholesale Manager Sven Jacobsen said. “We are very happy to have Sex&Mischief in our wholesale assortment and we look forward to showing this wonderful range of products in our eroFame stand in October.”

For more information about Sex & Mischief, click here.

For more information about Sportsheets, click here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New Pleasure Products for 'Anal August'

Full Circle has introduced its Sparkle-LIT anal plug and My Buddy collection of rechargeable plugs.

Teasr Launches Live Shopping Platform for Creators and Sexual Wellness Brands

Teasr has officially launched its live-selling and social-shopping platform for wellness brands, creators, educators, and artisans.

B-Vibe Debuts 'Premium XXL' Collection

B-Vibe has debuted its Premium XXL collection of dildos and anal pleasure products.

Orion Debuts 'Love Balls' Collection From Cuties Line

Orion Wholesale has introduced the new Love Balls pelvic trainer collection from its Cuties line.

Lovehoney Group Resolves Patent Disputes With Maia Toys, CalExotics, Doc Johnson

Lovehoney Group announced in a statement that it has settled patent disputes with Maia Toys, CalExotics and Doc Johnson Enterprises regarding products protected by the company’s intellectual property rights.

Lovense Debuts Upgraded 'Gush 2' Motion Sensing Masturbator

Lovense has introduced an updated version of its Gush 2 male masturbator, which now includes motion-sensing control capability.

Orgie Introduces New Wellness Products

Orgie has debuted three new wellness products.

LELO Debuts 'Mona Spectra' Massager

LELO has introduced its new Mona Spectra vibrating massager.

The Dungeon Store Debuts 'Jester Stick Cane'

The Dungeon Store has released its new Jester Stick Cane for impact play.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Show More