LONDON — WhiteLabelDating.com has assumed the operation of the IDE Group's TheDatingStudio.com under a new partnership agreement, the companies announced today.
The migration of the complete membership database will allow any current partners of TheDatingStudio to continue to earn revenue from their existing members. WhiteLabelDating is also offering all previous partners of the TheDatingStudio a 100 percent revenue share for six months when they launch a new site on the company’s platform.
IDE Group said it chose WhiteLabelDating based on their extensive knowledge of the competitive dating service provider marketplace.
“WhiteLabelDating.com are an incredibly efficient platform, offering partners immense opportunities for profitability. We wanted to offer our loyal partners the best possible alternative solution to our platform, and with rapid revenue growth, an unrivalled partner account management team and 24/7 quality customer service, WhiteLabelDating.com fitted the bill. We are confident that they can take our partners’ online dating businesses to the next level. The company is providing a smooth transition for our partners and a great future experience for current members,” Martin Higginson, director at IDE Group, said.
Launched in 2003, WhiteLabelDating.com said it gives brands and individuals the opportunity to power their own dating sites across seven English speaking territories. The platform boasts a “site niching facility” (allowing partners to tap into specific interests), mobile platform, payment processing, an eCRM program, and more. The customer care team boast retention rates of more than a third, contributing to industry leading LTVs (Lifetime Values).
“It’s been great doing business with IDE Group and I’m pleased that Martin and the team chose our platform as the best performing offering in the marketplace. Our dating business continues to grow at an impressive rate, providing our partners with quick revenues in a forever-evolving industry. We look forward to welcoming new partners from TheDatingStudio.com on board,” WhiteLabelDating operations director, Matthew Pitt, said.
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