WhiteLabelDating.com Assumes Operation of TheDatingStudio.com

LONDON —  WhiteLabelDating.com has assumed the operation of the IDE Group's TheDatingStudio.com under a new partnership agreement, the companies announced today.

The migration of the complete membership database will allow any current partners of TheDatingStudio to continue to earn revenue from their existing members. WhiteLabelDating is also offering all previous partners of the TheDatingStudio a 100 percent revenue share for six months when they launch a new site on the company’s platform. 

IDE Group said it chose WhiteLabelDating based on their extensive knowledge of the competitive dating service provider marketplace.

“WhiteLabelDating.com are an incredibly efficient platform, offering partners immense opportunities for profitability. We wanted to offer our loyal partners the best possible alternative solution to our platform, and with rapid revenue growth, an unrivalled partner account management team and 24/7 quality customer service, WhiteLabelDating.com fitted the bill. We are confident that they can take our partners’ online dating businesses to the next level. The company is providing a smooth transition for our partners and a great future experience for current members,” Martin Higginson, director at IDE Group, said.

Launched in 2003, WhiteLabelDating.com said it gives brands and individuals the opportunity to power their own dating sites across seven English speaking territories. The platform boasts a “site niching facility” (allowing partners to tap into specific interests), mobile platform, payment processing, an eCRM program, and more. The customer care team boast retention rates of more than a third, contributing to industry leading LTVs (Lifetime Values).

“It’s been great doing business with IDE Group and I’m pleased that Martin and the team chose our platform as the best performing offering in the marketplace. Our dating business continues to grow at an impressive rate, providing our partners with quick revenues in a forever-evolving industry. We look forward to welcoming new partners from TheDatingStudio.com on board,” WhiteLabelDating operations director, Matthew Pitt, said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Show More