Wet International Arrives in India

Ariana Rodriguez

LOS ANGELES — Wet International, the makers of premium sexual wellness and consumer healthcare products has signed an agreement with Mumbai-based company, Digital E-Life, for the distribution rights to its best-selling lines of personal lubricants and intimacy products in India.

"I am excited to partner with Wet and look forward to bringing India the best personal lubricants in the world," Digital E-Life CEO Samir Saraiya said.

Owned and operated by Digital E-Life, ThatsPersonal.com, is India's first online adult store. Until recently the government in India had not permitted companies to sell erotic products in that country. The website will now carries products from Wet, including its classic formula, Wet Original Gel Lubricant.

“We are very excited to be partnering with Digital E-Life,” said Wet Vice President of Marketing Jennifer Martsolf. “India is a fresh market for this category of products and we are excited to be working with Samir and Digital E-Life to educate the people of India about the full range of high quality Wet lubricants and intimacy products now available to them."

According to the company, Digital E-Life's philosophy is to introduce quality products from well-known global brands to Indian consumers with the aim of being the leader in discreet purchase and delivery.