LOS ANGELES — CNBC.com interviewed a handful of adult industry executives about how they make use of data analysis gathered from consumers in determining their business decisions.
"Data analysis is entrenched in many multibillion-dollar industries as they search for new ways to reach customers and create and sell better products to them, but when it comes to porn, many of the big players remain divided on whether the use of data is critical to keeping eyes on their product," CNBC's Chris Morris wrote in the piece titled "Debbie Does Data: Porn Gets Statistical."
Morris received insights from New Sensations president Scott Taylor, Pink Visual president Allison Vivas, Vivid co-chairman Steven Hirsch and Jas Kaur, director of marketing and sales at Cam4. He found that the differing views on data analysis generally fall between DVD-focused companies and those primarily focused on their online presence.
Vivas said her company uses "custom-built systems" to acquire consumer data.
"It definitely helps to optimize revenue," she told CNBC.
To view the report, click here.
