TORONTO — Pink Triangle Press, operator of the gay adult dating site Squirt.org, announced the launch of its Versatile Campaign.
The new Squirt.org campaign highlights the versatility of the site, which users can reach by both laptop computers and mobile devices.
The tagline of the campaign, Laptop or Mobile, plays up the adult nature of the site by playing with the language of sexual positions: top (ie, LapTop) and versatile.
The models were chosen to showcase the versatility of the membership from both an age and body-type perspective. Squirt.org relaunched its mobile site in February 2012 to focus on the new expectations of the market, set by apps like Grindr and Scruff.
In 2012, Squirt.org focused on promoting the site’s GPS functionality, its uncensored nature and the unique cruising directory of the mobile version.
“We are in a transition phase, when users are switching from desktop to mobile. In regions like the U.K. and Australia, mobile penetration is higher. In North America, the mobile growth is slower, and some demographics embrace mobile more than others. Squirt.org lets the user decide how he wants to meet Mr. Right now,” said Attila Szatmari, digital business director.