LOS ANGELES — Online processor OrbitalPay's parent company, Global Electronic Technology Inc., announced today the appointment of Xavier Ayala as executive vice president of business development.
Ayala will lead Global Electronic Technology’s U.S. marketing initiatives, represent Global Electronic Technology and affiliate OrbitalPay, to ISOs/MLSs, bank acquirers, VARs and financial service-focused organizations.
Ayala, who reports directly to Steven Bryson, founder and CEO of Global Electronic Technology and OrbitalPay, joined GET last month.
Ayala has more than 16 years of payment processing experience, most recently as vice president of U.S. sales at Moneris Solutions Inc., the sixth-largest global merchant acquirer.
Before joining Moneris, Ayala served as vice president of U.S. sales and marketing at Humboldt Merchant Services, where he helped the business achieve, year-over-year, double-digit growth and profitability, for more than a decade.
“Mr. Ayala is among the most respected leaders in the electronic payments industry, with diverse experience within bank owned organizations and high level roles in the bankcard industry," Bryson said. "He knows how to build and grow customer-focused sales teams. His broad based operations and marketing experience will help guide us as we invest in GET’s strategy to reach new customers and introduce new scalable, intuitive, data rich, cloud-based commerce solutions to the marketplace.”
Ayala said, “I’m excited to apply my experience to help grow GET’s partner distribution network and introduce new world class commerce solutions to our merchants and sales partners.”
Ayala, who holds a B.S. degree in business management from Humboldt State University, is vice president of the Western States Acquirers Association, former instructor for the Electronic Transactions Association, member of the ISO&Agent Advisory Board, and serves his community via various local charitable organizations.
