LOS ANGELES — Playboy Enterprises announced today that it will be launching a premium collection of Playboy-branded electronic vapor products in the fall of 2013.
The Playboy Premium Vapor Collection includes disposable and rechargeable electronic cigarettes and hookahs in a variety of flavors designed to appeal to consumers who embrace the indulgent Playboy lifestyle.
According to Playboy, the line is the first to be backed by an established global brand and will offer a “unique and attractive presence on store shelves.”
The line of vapor products are being offered via license through United Convenience Supply, LLC.
Playboy said the vapor category is seeing explosive growth as consumers embrace the freedom and ease of enjoying electronic cigarettes in any setting. Vapor products are projected to generate $2 billion dollars in retail sales this year and the industry is expected to exceed $10 billion in annual sales by 2017, according to Wells Fargo Securities.
The electronic cigarette line will include a premium quality disposable cigarette available in a variety of flavors with and without nicotine, and a rechargeable kit that will contain a cigarette device, two cartridges, and a USB charger as well as a rechargeable, refillable premium vapor device. The collection will also include a series of flavored hookahs.
Playboy said it is looking forward to teaming up with retailers and wholesalers to bring its modern collection to consumers that are looking for the appeal of a convenient and stylish electronic cigarette experience.
The full line can be viewed at PlayboyECigs.com.
For distribution information, contact Jimmy Esebag at United Convenience Supply, LLC 1901 Avenue of the Stars, Suite 470 Los Angeles, CA 90067 at (310) 551-4100, or email info@playboyecigs.com.
