Taking a page from corporate America, SexEntertain has decided to cash in on the technology investments it made in developing its own feeds business, according to SexEntertain President RJ.
“Content is always important,” RJ told XBIZ. “But technology is what makes it go; it’s the glue that makes content and design work.”
According to RJ, SexEntertain is looking for content rich companies that have undeveloped or undeveloped feeds offerings.
Enter Full On Video. Helmed by Jean-Marie Kesch, the company enjoys a reputation for its DVD niche series, innovative design and content variety, according to RJ, but running the feeds operations proved to be something of a strain for the company.
“This relationship with SexEntertain is a great solution to my growing pains,” Kesch said. “After operating Full On for many years by myself, I became stretched to the limit. I have long wanted to explore other profitable aspects of our industry, but my day-to-day tasks at Full On have always been paramount. Outsourcing my technology, business and sales functions to my friends at SexEntertain is a great solution for us both.”
RJ agreed, summing up the strategic alliance by saying “Full On Video powered by SexEntertain.”
Under the banner of the new alliance, SexEntertain will develop new products for Full On Video, while highlighting its existing offerings.
“We are laser-focused on improving our client’s ability to attract and retain members,” SexEntertain Vice President Mike M said. “Full On Video had a similar focus and loads of innovative leased content products. We can expose the Full On product line to a larger group of customers which is a win/win solution for all involved.”
Although the financial terms of the alliance are unknown, RJ did say that “the better we do for them, the more we make.”
According to RJ, SexEntertain, which has been in business since 1997, is looking for more companies that could benefit by outsourcing their feeds.
“This is definitely part of our business model,” RJ said. “We’ve been around for a long time working with webmasters, big and small, around the globe. We’re looking at a lot of different companies right now that could benefit from this business model.”
While many companies may be eager to join forces with SexEntertain, RJ stressed that it was important to find the right recipe for success, adding that the market validation he saw when looking at Full On Video was the kind of ingredient SexEntertain looks for in a strategic alliance.
“Mike and I have invested heavily in the technology and processes needed to be a player in this type of outsourcing business, and forming this bond with Full On Video will improve our ability to service the global webmaster community and retain our leadership position in the market,” RJ said. “We expect to make similar announcements later this year.”
