ECN, Wicked Sensual Care Partner for Retail Contest

HIGHTSTOWN, N.J. — East Coast News and Wicked have joined forces to present a new contest that will be rewarding the top-performing retail sales representatives with a range of prizes, including an all-expense paid dinner with adult star Jessica Drake.

As of June 1, East Coast News customers began a three-month long competition promoting Wicked Sensual Care products.

Wicked Sensual Care items include flavored, water and silicone based lubricants and creams, as well as an antibacterial toy cleaner.

Since the launch, the products have been on ECN customers’ “must have” list, the company says.

“The Wicked Sensual Care line has everything that retailers are looking for,” explains ECN Sales Manger, Alan Mandell. “Wicked is a brand that every adult consumer knows, and therefore one that they trust - it’s as simple as that. Consider the quality ingredients, beautiful packaging and consumer confidence and you have a winning retail combination.”

The 90-day retail contest will measure sales for stores and individual reps, and encourages increased brand awareness among store staff.

“We appreciate the belief ECN has in our line, and their desire to create this contest with their retail customers,” Wicked owner Steve Orenstein said. “We are happy to support them with it and know we will see amazing results.”

East Coast News will be distributing official contest rules and details to customers this week.

For more information on the contest, or the Wicked Sensual Care collection, retailers can contact their East Coast News account representative or email sales@ecn.com.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Brands Releases 'My Baby' Bullets in Metallic Shades

Full Circle Brands has expanded its My Baby bullet vibrator collection with two metallic editions in Rainbow and Sky Blue.

Blush Introduces 'P+' Penile Extender Sleeves

Blush has debuted P+, its new line of three penile extender sleeves.

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a distribution deal with LoveStore Mexico to bring its pleasure products to retailers across Mexico.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Show More