ECN, Wicked Sensual Care Partner for Retail Contest

Ariana Rodriguez

HIGHTSTOWN, N.J. — East Coast News and Wicked have joined forces to present a new contest that will be rewarding the top-performing retail sales representatives with a range of prizes, including an all-expense paid dinner with adult star Jessica Drake.

As of June 1, East Coast News customers began a three-month long competition promoting Wicked Sensual Care products.

Wicked Sensual Care items include flavored, water and silicone based lubricants and creams, as well as an antibacterial toy cleaner.

Since the launch, the products have been on ECN customers’ “must have” list, the company says.

“The Wicked Sensual Care line has everything that retailers are looking for,” explains ECN Sales Manger, Alan Mandell. “Wicked is a brand that every adult consumer knows, and therefore one that they trust - it’s as simple as that. Consider the quality ingredients, beautiful packaging and consumer confidence and you have a winning retail combination.”

The 90-day retail contest will measure sales for stores and individual reps, and encourages increased brand awareness among store staff.

“We appreciate the belief ECN has in our line, and their desire to create this contest with their retail customers,” Wicked owner Steve Orenstein said. “We are happy to support them with it and know we will see amazing results.”

East Coast News will be distributing official contest rules and details to customers this week.

For more information on the contest, or the Wicked Sensual Care collection, retailers can contact their East Coast News account representative or email