Dating Factory to Integrate NATS With White Label Platform

John Sanford

ATLANTA —, an online dating white-label service provider, has announced plans to integrate the NATS backend management system into its award-winning  platform.

NATS, or Next-Generation Affiliate Tracking Software, is a leading affiliate program backend solution produced by Too Much Media. NATS has become the foremost solution chosen by many of the top third-party adult content providers.

"Following the affiliates needs has always been a driving force at Dating Factory," said Tanya Fathers, CEO of Dating Factory. "We understand that each market is different and believe the NATS management system will give more tracking opportunities and transparency to anyone who chooses to use our platform."

Dating Factory has a fully customizable platform designed for affiliates to create and run their own online dating site. As a true white-label dating platform, Dating Factory does not maintain its own brands. Instead, the company focuses on providing the back-end, customer database, technical and marketing support.

"It was great working with Dating Factory to integrate them into our NATS software," said Stephen Sprague of Too Much Media. "Our system offers Dating Factory users a broad range of features that will allow them to run a more efficient affiliate program." was established in 2009 as an international white-label dating platform, which now has more than 30,000 partners worldwide. It operates in 22 languages and supports 58 niche markets.