BARCELONA — Mobillway launched a new payment solution through the user mobile phone bill.
The Direct Operator Billing (DOB) is the secure option to sell digital goods or services.
"This payment method guarantees a high qualitative user experience through one click," the company said. "The DOB is probably the most powerful payment solution in the market, for both mobile and web traffic: the merchant can charge a one shot payment or a weekly/monthly subscription through the user mobile phone bill."
The company said that Mobillway will enhance mobile payments in Europe.
Mobillway offers a new business strategy: the merchant is directly connected to the mobile operators, increasing the profit margin.
Each publisher has his own merchant ID at the operators, and receives 100 percent of the payouts.
"Consumers choose Direct Operator Billing as the best payment method to buy digital goods because of its transparency," the company said.
