Eldorado to Ship Updated 'Magic Wand'

BROOMFIELD, Colo. — Eldorado Trading announced today that as part of its partnership with Vibratex it will start shipping the updated “Hitachi Magic Wand” in June.

The company noted that the soon-to-be launched product would now be known as only the “Magic Wand.” The revised product features a new look, packaging face-lift and new circuitry  — making it more durable and reliable. Like the original, the updated Magic Wand is solid and comes with a one-year warranty.

"We are very excited about the updated brand look and new packaging, as well as about our new consumer website, MagicWandOriginal.com,” Shay Martin, vice president of Vibratex, Inc. said.

She added, “This product has defied the odds; it’s been around for decades, yet it remains an undisputed best seller.”

Eldorado said the exclusive deal is part its continuing commitment to help its customers keep their competitive edge in the marketplace with unique products that are in high demand.

"The Magic Wand is one of our most successful products. We're proud to partner with Vibratex and honored to have the cherished Magic Wand in our offerings," Eldorado CEO and founder Larry Garland said.

Vibratex said it’s representatives were on hand to discuss the latest generation Magic Wand with Eldorado customers at the recent International Lingerie Show in Las Vegas.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

North Carolina Weighing Tax on Brick-and-Mortar Sales of Adult Material

The North Carolina state legislature is considering a bill that would impose a new 10% tax on adult material sold by physical retailers in the state.

Lick Goods Expands Massage Oils Collection

Sexual wellness brand Lick Goods has introduced two new flavored massage oils.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added six new restraint sets to its Bad Kitty collection of fetish accessories.

BeYourLover Debuts 'Guitar' 2-in-1 Vibe

Pleasure brand BeYourLover has introduced its Guitar two-in-one vibrator and suction device.

Le Wand 'Dive' Featured in InStyle's List of Recommended Sex Toys

Le Wand’s Dive submersible wand vibrator is featured in “The 7 Best Sex Toys Sexperts Want You to Stash In Your Nightstand” roundup from InStyle.

Kiiroo Debuts 'PowerShot Case' Stroker Add-On

Kiiroo has introduced the PowerShot Case add-on for its Keon, PowerBlow, and PowerShot Strokers.

LELO Debuts 'Boomerang' Double-Sided Vibrator

LELO has introduced its new Boomerang, the pleasure brand's first double-sided vibrator.

Svakom Debuts 'Klitty' 3-in-1 Vibe

Svakom has introduced its new Klitty three-function vibrator.

Magic Silk Debuts 'Wisteria Mist' Collection

Magic Silk has introduced its new Wisteria Mist line of lingerie.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced three new pleasure products from its Beau Coeur collection.

Show More