Eldorado to Ship Updated 'Magic Wand'

BROOMFIELD, Colo. — Eldorado Trading announced today that as part of its partnership with Vibratex it will start shipping the updated “Hitachi Magic Wand” in June.

The company noted that the soon-to-be launched product would now be known as only the “Magic Wand.” The revised product features a new look, packaging face-lift and new circuitry  — making it more durable and reliable. Like the original, the updated Magic Wand is solid and comes with a one-year warranty.

"We are very excited about the updated brand look and new packaging, as well as about our new consumer website, MagicWandOriginal.com,” Shay Martin, vice president of Vibratex, Inc. said.

She added, “This product has defied the odds; it’s been around for decades, yet it remains an undisputed best seller.”

Eldorado said the exclusive deal is part its continuing commitment to help its customers keep their competitive edge in the marketplace with unique products that are in high demand.

"The Magic Wand is one of our most successful products. We're proud to partner with Vibratex and honored to have the cherished Magic Wand in our offerings," Eldorado CEO and founder Larry Garland said.

Vibratex said it’s representatives were on hand to discuss the latest generation Magic Wand with Eldorado customers at the recent International Lingerie Show in Las Vegas.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Debuts 'Dream Crush' Vibe

Blush has introduced the Dream Crush mini-vibrator from its Play With Me collection.

Vush, Kayla Jade Collab for Pleasure Product Collection

Sexual wellness brand Vush and performer Kayla Jade have partnered for a limited-edition line of pleasure products.

XBIZ Expo Debuts New '3D' Hybrid Show Format, Set for Jan. 8-12

XBIZ Expo, the premier business-to-business event exclusively for product manufacturers, retail buyers and the broader pleasure community, will return this January with a new hybrid format designed to give qualifying participants more ways to conduct business.

Doja Cat Gives Nod to Motorbunny

Doja Cat has given a nod to Motorbunny in a social media post.

Full Circle Debuts 'My Buddy' Anal Vibe Collection

Full Circle has introduced its new My Buddy collection of anal vibrators.

Lovense 'Gemini' Spotlighted on Wired.com

Lovense’s Gemini nipple clamps have been spotlighted on Wired.com.

Rocks Off Debuts 2 Rechargeable Bullet Vibes

Rocks Off has introduced two new rechargeable bullet vibrators.

Little Leaf Agency Expands to Spanish Market, Names Danni Llapart New PR Executive

Little Leaf Agency has expanded its territory to include the Spanish market and named Danni Llapart as its Barcelona-based PR executive.

ToyChats Taps Cam Jennings for Director of Business Development

Pleasure product review website ToyChats has hired industry veteran Cam Jennings as its new director of business development.

Onahole Debuts New 'Warm Mouth of a Swimsuit Girl' Stroker

Pleasure brand Onahole has introduced its new Warm Mouth of a Swimsuit Girl stroker.

Show More