Surprising Adam & Eve Survey Finds 36% of Respondents Don't Watch Porn

HILLSBOROUGH, N.C. — What comes as no shock to still struggling porn producers, a new web survey from Adam & Eve has found that many Americans get their web porn fix for free. But what is surprising is that 36 percent of the respondents said they don’t watch porn at all.

This month’s “Great American Sex Survey” conducted by a third-party company asked more than 1,000 American adults over 18 “How do you prefer to watch adult content?” The results showed that 44 percent said  “free sites” was their choice.

But the surprising result was the large number of respondents who claim they simply don’t view adult content. It was unclear as to whether the respondents were truthful in their answers or just shy about admitting that they watch porn.

Only 16 percent of those interviewed said they preferred to view adult DVDs, and only 4 percent said they preferred pay-per-view sites.

“It’s no surprise that free sites are the obvious choice for adult viewers,” Adam & Eve resident sexpert Dr. Kat Van Kirk said. “There is a niche for every sexual preference under the sun. And it’s free. Unfortunately, a lot of the major adult studios are financially hurt when their content is leaked to the public this way. In addition, many viewers don’t know the source or circumstances behind their free adult content. ”

Despite the sobering results, the company’s director of marketing Chad Davis was positive, citing the company’s existing customer base that still embraces its brand of content.

“Adam & Eve goes to great measures to make sure its adult content represents a healthy image of sexuality. Whether our customers prefer to order a DVD through our catalog or website, or watch Adam & Eve’s video-on-demand channel, they can rest assured the content is sex positive.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kazumi Partners With Rose in Good Faith to Release 'V-Mule' Vulva-Shaped Footwear

Multi-XMAs winner Kazumi has teamed up with fashion brand Rose in Good Faith to release V-Mule vulva-shaped footwear.

SWR Data Publishes 'Clip Trend' Report

Adult industry market research outfit SWR Data has published a report on the performance of clip platforms and sales.

Another German Court Rejects Blocking Orders Against Pornhub, YouPorn

A German court has blocked the Rhineland-Palatinate Media Authority (MA RLP) from forcing telecom providers based within the court’s jurisdiction to cut off access to Aylo-owned adult sites Pornhub and YouPorn.

Cubbi Thompson Leads Latest From New Sensations

Cubbi Thompson stars with Codey Steele in the latest release from New Sensations.

Ofcom Fines Kick Online Entertainment $1 Million for AV Noncompliance

U.K. media regulator Ofcom on Thursday fined Kick Online Entertainment 800,000 pounds (more than $1 million) for failing to implement age checks as required for compliance with the Online Safety Act.

FSC Details Legislative Outlook for 2026

The Free Speech Coalition (FSC) has laid out the legislative outlook for the industry in 2026.

AEBN Publishes Popular Searches by Country for December, January

AEBN has released the list of popular searches from its straight and gay theaters, by country, for December and January.

Gray Perrier, Liv Revamped & Zariah Aura Star in New Transfixed Release

Gray Perrier stars with Liv Revamped and Zariah Aura in the latest release from Transfixed, titled "Bachelorette Stripper Switcheroo."

Jim Austin Joins CrakRevenue Team

Strategist Jim Austin has been hired by CrakRevenue.

Show More