Sportsheets Kicks Off ILS With Anniversary Product Showcase

LAS VEGAS - Sportsheets opened the International Lingerie Show at the Rio hotel and casino with a showcase of its longstanding bestsellers at the “House of Sportsheets” event on Sunday evening.

Celebrating its 20-year anniversary, Sportsheets invited all ILS attendees to its soiree, which featured the newest additions to the award-winning Sex & Mischief collection as well as its latest Sportsheets Premium packaging innovation.

The “House of Sportsheets” theme was a replicated as a virtual house, which included an erotic library, product demonstrations in various themed “bedrooms” and a hosted bar. Attendees received free goodies bags filled with prizes worth more than $200.

“It’s our 20th anniversary and we kicked it off at the International Lingerie Show,” Sportsheets founder Tom Stewart said. “It’s really proved that although it’s 20 years old, the Sportsheets is still a viable product. We probably had a turn-out of about 200 people today – customers that we know, as well as several new retailers. We also opened the event up to fellow manufacturers because we’re happy to share our limelight and success.”

The event showcased Sportsheets’ milestones through the years, while inviting guests to be a part of the company’s history through photographs and an interactive timeline.

“It was an amazing event,” Sportsheets President Julie Stewart said “There was almost 75 people were waiting outside for the event to start. We met many new store owners, as well as several familiar customers. It’s been a lot of fun with everyone doing the demos.”

In addition to inviting attendees to cupcakes, cocktails and giveaways at the event, Sportsheets also invites ILS attendees to visit booths 641, 642 and 643 and the booths of the brand’s top distributors during ILS.