Eldorado Announces 'Fifty Shades of Grey' Collection

BROOMFIELD, Colo. — Eldorado Trading announced today that it has added “The Fifty Shades of Grey Official Pleasure Collection” from Lovehoney to its expanding product selection. 

The company said the line was created in collaboration with E. L. James and approved by the “Fifty Shades” author herself.

This simple and affordable range is comprised of 20 pieces in total, including nine pleasure toys and 11 soft bondage pieces. Each piece in the collection is described as a true reflection of how the book has come to life.

“We are thrilled to partner with Eldorado for the launch of this amazing collection. Larry [Garland] is a true icon in this industry, we respect him professionally, and love him personally,” Dean Elliott, Lovehoney partner said.

The line launched in Europe before Valentine’s Day to great success, according to Eldorado.

“We are ecstatic about the Fifty Shades of Grey officially licensed products hitting our shelves in early April,” Eldorado founder and CEO, Larry Garland said. “These items are sure to spark another boom in sales as these products bring the book to life. I am confident this will be a runaway success for our customers.”

The Collection is available for purchase through Eldorado.