Playboy Reduces Budget, Plans Layoffs

CHICAGO — Playboy Enterprises Inc. said late Wednesday that it would reduce its annual budget by $4.5 million and eliminate 30 positions.

Playboy spokeswoman Linda Marsicano told XBIZ that the budget cuts, in both programming and editorial, are “across the board” but would not elaborate further beyond saying that half the jobs it plans to cut are currently open.

The reductions come as Playboy has struggled with big losses at its iconic magazine unit due to depressed advertising and lower newsstand revenue.

The company, which warned of weak results from its magazine and U.S. television business in May, is scheduled to report its full second-quarter results the week of Aug. 7.

The August filing with the Securities and Exchange Commission may shed light in the purchase price of Club Jenna, which Playboy acquired last month.

Besides Club Jenna, the company has made significant inroads into online properties this year, particularly after its $12 million acquisition of ICS, owners of Adult.com, GFY.com and RealityCash. ICS also owns the Webmaster Access trade shows and CinemaPlay Entertainment Group, a Chatsworth, Calif.-based video distribution outlet.

Last year, Playboy as a whole posted a weaker-than-expected profit of $4.6 million, down from $14.5 million, a year earlier.

In Wednesday’s announcement, the company said it expects to report a loss in the range of $0.10 to $0.13 per share for the second quarter ended June 30.

Besides its magazine, Playboy operates the Playboy and Spice television networks and distributes DVDs. It also licenses the Playboy logo and publishes its namesake magazine and almost two dozen foreign editions.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

Elegant Angel Premieres Nicole Kitt Showcase 'Cats Eye'

Nicole Kitt gets the spotlight in a new four-part showcase release from Elegant Angel.

Private Releases 'The Love Hotel 2'

Private has released “The Love Hotel 2,” directed by Dave Menich.

Ember Fiera, Jesse Pony Headline 'TS Girls Do It Best' Sequel From TransSensual

Ember Fiera and Jesse Pony topline the sequel to “TS Girls Do It Best” from Mile High Media studio imprint TransSensual.

Khloe Kapri, Melissa Stratton Topline 'Lesbian Trainer 3' From Sweetheart Video

Khloe Kapri and Melissa Stratton headline the third volume of “Lesbian Trainer” from Mile High Media studio imprint Sweetheart Video.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Gal Ritchie Toplines Dorcel's 'Pigalle'

2025 XMAs winner Gal Ritchie stars with Clara Mia in the latest feature from Dorcel, titled “Pigalle.”

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Penthouse Names Sharna Beckman July's 'Pet of the Month'

Penthouse Magazine has named Australian model Sharna Beckman as Pet of the Month for July.

Only Tax Deductions Joins Pineapple Support as Sponsor

Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More