LELO Kicks Off '10 Years of Pleasure' Campaign

John Sanford

LOS ANGELES — Swedish designer brand LELO has announced that the next 10 months will see a global series of campaigns and celebrations marking its 10th anniversary year. As the Swedish designers celebrate “10 Years of Pleasure," they have also signaled their intent to launch “some of the most unforgettable LELO's ever created” by the third quarter of 2013.

To begin the celebrations, LELO has already announced upgrades to packaging designs of their bestselling Insignia and Accessories lines, which will begin shipping to retailers from March 25 onwards. The new packaging has been refined to better communicate the core qualities of LELO products and features the new “10 Years of Pleasure” anniversary logo. 

LELO CEO Miroslav Slavic said, “After 10 years at the top of the industry, this is our chance to give something back to our retailers and distributors worldwide, with unparalleled support in their business and asking them to join us in making 2013 truly a year to remember."

The year has already started well for the Swedish company after securing three top awards in January 2013, and the company has pledged to commit significant additional marketing support to all retailers and distributors who wish to make the anniversary celebrations a year to remember.

Retailers interested in stocking LELO products should contact usa@lelo.com.