LELO Kicks Off '10 Years of Pleasure' Campaign

LOS ANGELES — Swedish designer brand LELO has announced that the next 10 months will see a global series of campaigns and celebrations marking its 10th anniversary year. As the Swedish designers celebrate “10 Years of Pleasure," they have also signaled their intent to launch “some of the most unforgettable LELO's ever created” by the third quarter of 2013.

To begin the celebrations, LELO has already announced upgrades to packaging designs of their bestselling Insignia and Accessories lines, which will begin shipping to retailers from March 25 onwards. The new packaging has been refined to better communicate the core qualities of LELO products and features the new “10 Years of Pleasure” anniversary logo. 

LELO CEO Miroslav Slavic said, “After 10 years at the top of the industry, this is our chance to give something back to our retailers and distributors worldwide, with unparalleled support in their business and asking them to join us in making 2013 truly a year to remember."

The year has already started well for the Swedish company after securing three top awards in January 2013, and the company has pledged to commit significant additional marketing support to all retailers and distributors who wish to make the anniversary celebrations a year to remember.

Retailers interested in stocking LELO products should contact usa@lelo.com.  

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kiiroo Introduces New Argenta Stroker

Kiiroo has debuted the new Feel Argenta stroker sleeve from its FeelStar line.

Howl Launches New 'Ambassador' Referral Program

Wellness brand Howl has launched its Ambassador referral sales program.

Womanizer Unveils 'Next Duo' Vibrating Air Pulse Massager

Womanizer has introduced its Next Duo vibrating air pulse massager.

Orion Debuts 'Double Vibrator' From Couples Choice Line

Orion Wholesale has introduced the Double Vibrator from its Couples Choice line.

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Introduces Pleasure Products Collection

Cliterature has expanded its collection with new vibes, all packaged in the brand's book-shaped boxes.

Like a Kitten, Dr. Tush Partner for 'Aftercare' Campaign

Pleasure brand Like a Kitten and wellness brand Dr. Tush have partnered for an aftercare-centered marketing campaign.

Show More