LELO Reports Record Valentine’s Day Sales

SAN JOSE, Calif. — Swedish designer brand LELO today announced that its “Save Your Valentine’s Day” campaign has contributed to the company’s highest-yet Valentine’s sales performance.

The company also reports the strong sales of its new Adore Me Pleasure Set were exceeded by the Tiani 2 couples’ massager, making it one of the world’s bestselling couples’ toys so far for 2013, the company said.

LELO’s “Save Your Valentine’s Day” was conducted through its 100,000-strong fan base of Facebook and Twitter followers, plus newsletter subscribers, highlighting the need for couples to be more imaginative regarding gifts for Valentine’s . The campaign saw coverage in the New York Times, Cosmopolitan, the Daily Mail and Mashable.com.

Citing record engagement levels, it is this added attention that has been seen to boost Tiani 2 sales through January and early February in retail stores across the U.S, Europe and Asia, the company said.

LELO USA Sales & Marketing Director Donna Faro said, “Valentine’s is the second biggest holiday of the year for LELO retailers and distributors, and we were thrilled by the reaction to our ‘Save Your Valentine’s Day’ campaign with customers seeking out LELO in their local stores. Most of all, however, it was incredible to see sales of Tiani 2 continue to exceed our expectations — even when it was not featured in the promotion itself!”

LELO says it continues to enjoy a strong start to its 10th year of business, having been awarded three coveted prizes from XBIZ and AVN.

For information on ordering Tiani 2 and other LELO products in the U.S., contact usa@lelo.com. International retailers are asked to contact sales@lelo.com directly.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Masturbator 09' From 'WYNE' Collection

Orion Wholesale has introduced the Masturbator 09 from its What You Never Expected (WYNE) line.

Hankey's Toys Introduces 'Big Pop Mushroom,' 'Xtra-Small Series IV' Dildos

Hankey's Toys has debuted its Big Pop Mushroom dildo and the new Xtra-Small Series IV line of dildos.

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

Kiiroo Introduces New Argenta Stroker

Kiiroo has debuted the new Feel Argenta stroker sleeve from its FeelStar line.

Howl Launches New 'Ambassador' Referral Program

Wellness brand Howl has launched its Ambassador referral sales program.

Womanizer Unveils 'Next Duo' Vibrating Air Pulse Massager

Womanizer has introduced its Next Duo vibrating air pulse massager.

Orion Debuts 'Double Vibrator' From Couples Choice Line

Orion Wholesale has introduced the Double Vibrator from its Couples Choice line.

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Show More