LELO Reports Record Valentine’s Day Sales

SAN JOSE, Calif. — Swedish designer brand LELO today announced that its “Save Your Valentine’s Day” campaign has contributed to the company’s highest-yet Valentine’s sales performance.

The company also reports the strong sales of its new Adore Me Pleasure Set were exceeded by the Tiani 2 couples’ massager, making it one of the world’s bestselling couples’ toys so far for 2013, the company said.

LELO’s “Save Your Valentine’s Day” was conducted through its 100,000-strong fan base of Facebook and Twitter followers, plus newsletter subscribers, highlighting the need for couples to be more imaginative regarding gifts for Valentine’s . The campaign saw coverage in the New York Times, Cosmopolitan, the Daily Mail and Mashable.com.

Citing record engagement levels, it is this added attention that has been seen to boost Tiani 2 sales through January and early February in retail stores across the U.S, Europe and Asia, the company said.

LELO USA Sales & Marketing Director Donna Faro said, “Valentine’s is the second biggest holiday of the year for LELO retailers and distributors, and we were thrilled by the reaction to our ‘Save Your Valentine’s Day’ campaign with customers seeking out LELO in their local stores. Most of all, however, it was incredible to see sales of Tiani 2 continue to exceed our expectations — even when it was not featured in the promotion itself!”

LELO says it continues to enjoy a strong start to its 10th year of business, having been awarded three coveted prizes from XBIZ and AVN.

For information on ordering Tiani 2 and other LELO products in the U.S., contact usa@lelo.com. International retailers are asked to contact sales@lelo.com directly.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Show More