Humorous Videos a Hit for pjur at ANME

Bob Johnson

WASSERBILLIG, LuxembourgThe pjur Group reported that it has once again logged in a successful ANME Founders Show.

The company said there was particular interest in its humorous product videos that featured next-generation clips for their lubricants.

Apart from the information videos that describe the products, pjur offered up funny clips that included a small car that doesn’t have enough room for everything you want to put in the trunk to illustrate the assets of its “Back Door” glide, and examples of spilling and dribbling in every ordinary situation to show the advantages of the drip-free pjur “Toy Lube.”

The lubricant producers said it has managed to demonstrate the qualities of its products by using everyday life settings in a way the market has not seen before. The focus is shifting away from videos that show lots of skin, and moving towards clips that convince by humor and wit.

Visitors were able to take home versions of the clips on pjur USB sticks. The videos can be seen on YouTube.

The company said the response from international retailers and distributors was overwhelming. “More and more people are interested in the pjur brand and ask specifically for pjur products in stores all over the world.”

Pjur’s ANME booth was busy with a number of pre-arranged appointments, and provided a platform to present new products that resulted in numerous new orders.

“The event was a success in every respect,” Alexander Giebel, CEO and founder said. “We are looking forward to the next show in Los Angeles come July, where we’ll be presenting our new pjur products again.”

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