LONDON — Casual.WhiteLabelDating.com, the dating platform powering niche dating sites for brands and individuals worldwide, has reported strong growth across the new year period.
After launching its mobile platform in March 2012, Casual.WhiteLabelDating.com said it has since seen mobile revenue increase at a rate of 440 percent, with the mobile platform particularly active during the festive season.
According to the company, this is in line with Google data identifying pre and post Christmas periods typically see an uplift of around 27 percent, in mobile search traffic.
A focus on mobile could also explain the company’s New Year success, which saw members registering for January liaisons increase by 373 percent in two years, proving that the demand for casual dating via a mobile device continues to grow.
Operations director, Matthew Pitt, said, “The holiday season is always a good time for us, as people spend more time online engaging with our sites. This January’s results really are a testament to the improvements that we’ve been making across the platform in 2012. It’s evidence that the mobile launch has both achieved and exceeded expectations, also demonstrating that our team members really are innovators of successful email marketing.”
Seasonal activity was supported by an extensive program of engagement activity in the international email marketing campaigns undertaken by the Casual.WhiteLabelDating.com comms team.
