Liberal Town Says ‘No’ to Porn Shop

NORTHAMPTON, Mass. — Citizens of the small New England town that is home to college students, artists and bohemian businesses have organized NoPornNorthampton to block Capital Video Corp. from opening a store in the town.

The store, which Capital Video CEO Kenneth Guarino hoped to open at a former auto dealership, is a short walk from the center of town, in a location populated by schools, churches and homes, attorney for NoPornNorthampton Jendi Reiter said.

"We support people's right to free expression, and we also believe that porn shops should not be located next to homes, schools and churches," Reiter said. "Case after case across the country state that these two goals are compatible, and that cities have the right to regulate the time, place and manner of viewing adult entertainment."

Northampton is home to Smith, the nation’s largest liberal arts college for women. The town, which is home to 29,000 people, enjoys a reputation for liberal values in a decidedly liberal state, making it an uncommon battleground for a 1st Amendment fight. However, the decision to regulate the sale of adult content within the town limits grew from a belief that the pornography that would be sold at the proposed Capital Video store creates a negative impact on the community.

“Northampton has long been a refuge for people who care about women's equality, human dignity and the arts," Reiter said. "Porn shops hurt neighborhoods with crime, violence against women and sexual addiction that breaks up families. Our town can do better."

Capital Video, which Dun & Bradstreet reports earned $21 million in sales in 2005, operates stores throughout the Northeast, as well as the website Amazing.net.

In June, the company’s Kittery, Maine store was forced to remove the doors from its viewing booths after the town passed a local ordinance banning the private rooms. Local authorities found traces of semen in the booths and residents complained of finding used condoms, sex toys and other trash outside the store.

NoPornNorthampton cites Capital Video’s recent legal battle over its Kittery store as grounds for working to block a similar store from opening in Northampton.

The town will hold a public meeting for comment July 20.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Paradise to Host 'Happy Hour' Event at XBIZ Expo

Paradise Pleasure Products will host a special Happy Hour event during XBIZ Expo 2026.

Charlotte Sins Fronts Latest From Pure Taboo

Charlotte Sins stars with Tyler Cruise in the latest release from Pure Taboo, titled "Camgirl’s Dilemma."

Taylor Vixxen Stars in Latest From MYLF

Taylor Vixxen stars with Dorian Del Isla in the latest release from MYLF, titled "Lifeguard on Booty."

Sid Knox Reflects on 3 Decades of Craft and Keeping It Fun

Sid Knox is marking his 30th year in the industry. Asked what he enjoys most about his work, the prolific producer/director says it’s the process of creating something with like-minded people.

Fleshlight, Ricky's Room Team Up to Launch New Product Line

Fleshlight and Ricky's Room have partnered to launch the new Fleshlight x Ricky's Room collection.

VVD Debuts 'Rider Desire Black' Sex Machine

Pleasure brand VVD has introduced its limited edition Rider Desire Black sex machine.

Hazel Grace, Amari Anne Lead Christmas-Themed Release From West Coast Productions

Hazel Grace and Amari Anne, and Dick Dealer Don star in a Christmas-themed release from West Coast Productions, titled “Big Dick For Christmas.”

Jonni Darkko Drops New Evil Angel Release With Alexis James

Alexis James stars with Rob Piper in a new Jonni Darkko-helmed Evil Angel scene.

b-Vibe to Host 'Pottery & Sip' Event at XBIZ Expo

B-Vibe will host a “Mold Your Fantasy: A Pottery & Sip Experience” in partnership with Pot Studio LA during XBIZ Expo 2026.

Show More